Back in February, many were blown away from a clever shampoo ad displayed on Swedish subway platform – in which a video of a woman with a long hair reacts when the train arrives. The production company Stopp Family, which designed the ad, claims that they use a device that is calibrated to sense the arrival of the train.
A new ad was displayed recently using the same windblown concept, but now it has a powerful twist.
This PSA captures the subway-riding viewers’ reactions to the unexpected ending. We don’t want to spoil anything or diminish the effect of the video, so please take a moment to watch for yourself.
The Swedish Childhood Cancer Foundation sponsored this ad to highlight some of the devastating effects of cancer on kids and implore individuals to donate to the organization.